We are now two weeks into a concerted effort to create publicity about Axius and Zeus. We have been conducting events to demonstrate these products to boaters for several months, but this recent effort has been to go beyond the normal boating media and reach non-boaters. We know when people experience Axius and Zeus they are astounded, and their interest in owning a boat with the joystick controls Axius and Zeus enable is very high. Awareness then becomes the first element of reaching both boaters and non-boaters, with actually experiencing joystick controls being the second element. Our efforts in creating awareness are having immediate success. Although there are many examples of great media coverage in the last two weeks, you should listen to Mike Shedivy’s live interview on the Johnny Brandmeier show out of Chicago last week as being especially enlightening. Mike works at Brunswick’s Mercury division and his great conversation with the radio host is indicative of the level of interest joystick technology creates. Mike’s interview can be heard here. I also had the opportunity to appear on CNBC’s Squawk on the Street last week and that can be seen here. The technology is revolutionary and it creates excitement with awareness. Much more to come!

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